War gaming uses role play simulations of dynamic competitive situations in order to examine the deployment of operational resources and test strategic scenarios. While the method has its roots in military strategy, the principles of war gaming can readily be applied to the business environment. War game simulations may be built around the need to predict competitors’ potential future moves, customers’ changing preferences, testing new product launch scenarios and other significant market changes. The ultimate objective of the business war game is to anticipate moves and developments in their sector to help companies to formulate global strategies or best-course action options under various scenarios.
In a wargame simulation in early 2007, AFA brought together teams from five companies to develop “mock deals” for combining intellectual property and technologies. Teams tested the deals in a scenario describing 2008-2012 in which a President Barack Obama began a healthcare reform process.