Following GPT-4’s high-profile launch and Microsoft 365’s AI overhaul, China’s search engine titan, Baidu, unveiled its own AI chatbot, Ernie Bot.
As the ChatGPT took the world by storm, Baidu’s Ernie has been widely touted as China’s closest contender to OpenAI’s bot. However, the excitement surrounding Ernie’s launch was met with some skepticism.
Ernie’s Presentation: High Expectations, Mixed Reactions
In a one-hour presentation, Baidu CEO Robin Li offered a brief look into Ernie’s capabilities. Though, the demonstration left the public wanting more. Rather than a live demo, Baidu chose to display pre-recorded answers from Ernie, leading to a 10% slump in the company’s Hong Kong shares.
Despite the initial reception, Li showcased Ernie’s abilities in five key areas: literature and business writing, logic and reasoning, Chinese interpretation, and multi-modal generation.
In one example, Ernie was asked to propose names for a large-language model company assisting SMEs in digitization. In another, it solved the renowned “chickens and rabbits” math puzzle. The responses were satisfactory, but investors remained unimpressed.
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Competition And Pressure: The Race for AI Supremacy
Under the pressure of models like ChatGPT, Chinese large language model firms have indeed launched similar products faster than expected, according to Fangbo Tao, CEO of AI startup Mindverse.

For instance, Baidu took just under two months to release their product. However, to build a successful application ecosystem around Ernie, Tao believes it may need to demonstrate stronger performance in areas like reasoning and following instructions.
Ernie vs. ChatGPT
Baidu’s Ernie, also known as Weixin in Chinese, is a large language model (LLM). LLMs are AI tools capable of reading, summarizing, and translating texts and predicting future words in a sentence. They are being used to generate everything from academic papers and social media posts to business proposals.
Ernie faces distinct challenges. One of the primary issues is the quality of Chinese language data on the internet, as pointed out by AI author Pete Huang. This could potentially impact the power of the chatbot. Moreover, China’s strict internet censorship rules will undoubtedly influence what users can ask and what the bot can say or do.
Ernie’s Integration With Baidu: A Strategic Move
Baidu plans to integrate Ernie into its online search engines, similar to Microsoft’s incorporation of ChatGPT into Bing, as reported by the Wall Street Journal. China’s Minister of Science and Technology, Wang Zhigang, has commented that developing a ChatGPT-like product is a challenging task.

As the AI race escalates globally, the integration of AI with blockchain technology is being explored to distribute ownership and control of AI systems on a global scale. This race has been further fueled by the release of GPT-4, which has nearly as many neural connections as the human brain, dramatically enhancing its cognitive performance.
Ernie’s journey has just begun. While it has shown promise, it still has a long way to go. Despite the pressures and challenges, the rise of Ernie marks a significant step in the global AI landscape. It signifies a shift in the competitive dynamics as China pushes to make its presence felt in the AI race.
As Ernie continues to evolve and improve, it will undoubtedly play a crucial role in shaping the future of AI technology in China and potentially around the world.
The true potential of Ernie lies in how well it adapts and overcomes the challenges it currently faces and how effectively it can meet the evolving needs of its users.
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