What Is Snapchat My AI?

Dylan Turck
Snapchat has launched its own version of an AI chatbot using ChatGPT’s open-source software, but users are expressing unease regarding their privacy and remain uncertain about the use of AI on social media platforms.
A phone using Snapchat. Photo: Thought Catalog | Pexels
A phone using Snapchat. Photo: Thought Catalog | Pexels

Snapchat has detailed its plan to launch a chatbot called “My AI” on its platform using ChatGPT’s open-source software. My AI has already been released for premium members, and will soon become accessible to all users in the coming weeks.

My AI first launched in February 2023 and has since received mass acclaim from users. A spokesperson from Snapchat said they had received a lot of encouraging feedback, and they hope to incorporate improvements in future updates.

With advanced machine learning algorithms, the AI generates custom filters based on the user’s facial features and movements in real time. This creates a unique and interactive experience for the user and their followers. The technology behind Snapchat’s My AI is constantly evolving, with updates and improvements constantly being made.

The chatbot can also answer questions, provide recommendations for places to go, plan work trips or holidays, and offer advice on problems. While Snapchat has stated that My AI may not always provide accurate responses, users are primarily concerned about their privacy and how the AI will access their data.

Privacy Concerns Surrounding My AI

A sign that reads “Privacy Please”. Photo: Jason Dent | Unsplash

AI is making significant strides in the field of social media. With the increasing amount of data generated on these platforms, the AI can provide insights, recommendations, and predictions to users, as well as enhance the user’s overall experience.

The biggest concern users have is that the AI will have access to their location. They have expressed concerns over the My AI feature using their location and sharing or selling that data.

Snapchat has reassured users that the software only needs to access their location to recommend nearby places such as restaurants, bars, and tourist attractions. They also emphasized that user data will be kept secure and confidential.

But with countries like Italy banning ChatGPT due to privacy concerns, it becomes harder for users to trust AI, and it’s much harder to introduce it to industries or companies. Companies like ChatGPT and Snapchat are running headfirst into AI, and hopefully, they can be a stepping stone for other companies to start using it too.

AI Is Moving To Social Media Platforms

Popular social media applications on a phone. Photo: Magnus Mueller | Pexels

For many, social media has become a crucial aspect of daily life. Including AI technology on these platforms is a significant achievement in improving people’s access to information and connecting people around the world.

AI has significantly impacted content moderation on social media platforms. The AI-powered tools have helped to identify and remove harmful content like fake news, hate speech, and cyberbullying.

By analyzing text, images, and videos, these tools can detect patterns and flag potentially inappropriate content, resulting in a more efficient and effective content moderation system, thus easing the burden on human moderators.

Additionally, AI algorithms are used to enhance users’ experiences on social media platforms. They analyze user behavior and preferences to personalize content recommendations such as suggesting new people to follow and engaging content. As a result, users can easily find and interact with relevant and interesting content.

AI is revolutionizing social media platforms by improving the overall user experience and enhancing content moderation. As the social media landscape evolves, we can anticipate the emergence of innovative AI applications in the industry.


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